The Appropriateness of a Specific Market Entry Strategy Is Dependent

question 29

Multiple Choice

The appropriateness of a specific market entry strategy is dependent upon which of the following?

• A)The strategy having been tested with appropriate strategic thinking tools.
• B)The major stakeholders, inside and outside the organization that will be most influential in ensuring the success of the strategy having been identified and evaluated.
• C)The external conditions, the pertinent internal strengths and weaknesses based on the organization's resources, competencies, and capabilities, and the goals of the organization. Each of these three areas should be scrupulously evaluated.
• D)The strategy fills an unfilled niche in the market and the organization investigated whether the niche will remain open long enough to return the capital investment.

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Definitions:

Average Variable Cost

The variable cost (e.g., labor, materials) per unit of output, calculated by dividing total variable costs by the number of units produced.

Average Total Cost Curve

A graphical representation showing how the cost per unit of producing a good changes with the level of output.

Marginal Cost

The increase in cost that arises from producing one additional unit of a product or service.

Cost Curve

A graphical representation that shows how the cost of producing a good varies with changes in the quantity produced.