Examlex
Within the context of BCG portfolio analysis, how are cash cows identified?
Brand Extension
The practice of using an existing brand name to launch a product in a different category, leveraging the brand's established recognition and image.
Product Line Extension
The process of adding new variations, such as sizes, colors, or features, to an existing product line to cater to different consumer preferences.
Cannibalization
The reduction in sales of a company's existing products due to the launch of its own new products.
Brand Name
The part of a brand that can be vocalized; the name under which a series of products or services is sold, distinguishing them from competitors.
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