Values and Beliefs Are Directional Strategies That Provide the Focus

question 21

Multiple Choice

Values and beliefs are directional strategies that provide the focus and parameters for:

• A)External analysis.
• B)Defining internal strengths and weaknesses.
• C)Product and service quality.
• D)Strategic goals.

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Definitions:

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture, often leading to judgment of other cultures solely by the values and standards of one's own culture.

Simple Additive Rule

A decision-making process where each option is evaluated and scored on several criteria, and the scores are simply added up to make a decision.

Attribute Preference Rule

A decision-making heuristic where consumers select products or services based on a subset of relevant features that they prefer.

Elimination-by-aspects

A decision-making model in which choices are systematically rejected based on the absence of specific, desirable attributes.