In the Resource-Based View of Strategy, Valuable, Expensive, Difficult-To-Copy Resources

question 28

True/False

In the resource-based view of strategy, valuable, expensive, difficult-to-copy resources contribute to sustainable competitive advantage.

---

Definitions:

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.

Low-involvement Purchase

Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.

Forethought

The act of thinking and planning activities or events in advance, demonstrating anticipation and careful consideration.