Demographic Indicators Are Often Better Predictors of Consumer Behavior Than

question 28

True/False

Demographic indicators are often better predictors of consumer behavior than psychographic indicators.

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Definitions:

Serotonin

A neurotransmitter involved in numerous bodily functions, including mood regulation, appetite, and sleep.

Antidepressant Drugs

Drugs used to treat depression; also increasingly prescribed for anxiety. Different types work by altering the availability of various neurotransmitters.

Hippocampus

is a brain structure integral to memory formation and spatial navigation.

Social-cognitive Perspective

A view in psychology that focuses on how people process, store, and apply information about others and social situations.