Using the BCG Matrix

question 59

Multiple Choice

Using the BCG matrix:

• A)Assumes that each business in the portfolio has strong synergies with every other in the group
• B)Has gained in popularity in recent years
• C)Yields the possibly surprising result that well-known firms like Pepsi may be 'dogs' because they are No.2 in a mature industry
• D)Has been abandoned in recent years, because it is too complex

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Definitions:

Researchers

Individuals who conduct systematic investigations to establish facts or principles or to collect information on a subject.

Negotiator's Intent

Refers to the underlying objectives, goals, or desires that a negotiator aims to achieve in a negotiation process.

Communicating

The act of conveying information or expressing thoughts and feelings through speech, writing, signals, or behavior.

Bystanders

Individuals who are present at an event or incident but do not take an active role in its outcome.