Examlex
In a globalization strategy, to what extent should a firm adapt its products to local tastes?
Variable
A quantity or element that can change or be changed within a mathematical formula, experiment, or model.
Multi-channel Capabilities
The ability of a business to interact with its customers through multiple channels, such as physical locations, online, and over the phone, in a cohesive and integrated manner.
Online Ordering
The method of purchasing goods or services via the internet.
Omni-channel Strategy
A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
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