Examlex
Vertical integration can be used as a strategy for refocusing on core activities
Metaphors
Linguistic expressions where a term is applied to an object or action to which it is not literally applicable, often used for symbolic representation.
Brand Management
The process of analyzing and planning how a brand is perceived in the market, aiming to build a good relationship with the target market and maintain brand equity.
Holt's Model
A framework developed by Douglas Holt that explains how brands become iconic by tapping into cultural myths and societal ideals.
Popular Culture
The set of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, particularly through the medium of mass media.
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