Examlex
How can a firm reduce its costs?
Forbidden
Refers to something that is not allowed or is prohibited by law, rule, or custom.
Peripheral Route
A mode of persuasion that involves less cognitive processing, relying on peripheral cues like attractiveness or celebrity status, as proposed in the Elaboration Likelihood Model.
Need For Cognition
a personality trait that signifies a person's enjoyment of engaging in deep thought and the enjoyment of intellectual activities.
Self-Monitoring
An individual difference in people’s desire and ability to adjust their self-presentations for different audiences.
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