According to W

question 2

Multiple Choice

According to W. Buffet, which evolution characterizes the media industry?

• A)A decrease in innovation
• B)An increase in potential competitive advantages
• C)A shift from a "franchise" to a "business"
• D)A decline of the industry

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Definitions:

Specific Product Class

A distinct category or group of products that share common attributes or functionalities.

Customary Pricing

Pricing strategy based on traditional costs and prices within an industry or market, often influenced by standard practices and competition.

Standardized Channel

A distribution or marketing channel that follows a uniform set of policies and procedures to ensure consistent quality and service.

Competitive Factors

Elements that determine a company's competitive advantage or disadvantage in the market, such as product quality, price, and customer service.