The Second Stage of CRM Is To

question 52

Multiple Choice

The second stage of CRM is to:

• A)Target more attractive customers
• B)Target younger, better-looking, customers
• C)Ask unattractive customers to buy from another company
• D)Persuade existing valuable customers to reduce costs by using the product less frequently

---

Definitions:

Credit Column

A column in accounting records or financial statements used to record amounts that reduce balances in asset or expense accounts, or increase balances in liability, equity, or revenue accounts.

Financial Statement

A written record that conveys the financial activities and conditions of a business or individual.

Normal Balance

The side (debit or credit) of an account that increases its value, reflecting the conventional balance based on accounting rules.

Financial Statements

Documents that give an overview of a business's financial condition in both short and long term, including but not limited to, income statements, balance sheets, and statements of cash flows.