There Are Fewer Opportunities for Differentiation in Mature Industries, Because

question 41

Multiple Choice

There are fewer opportunities for differentiation in mature industries, because:

• A)Competition puts too much pressure on price
• B)Firms do not have enough resources to differentiate their offerings
• C)The trend toward commoditization narrows the scope for differentiation and reduces customer willingness to pay
• D)Technological innovation hinders the potential for differentiation

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Definitions:

Global Marketing Research

The process of gathering and analyzing data and insights across different countries to inform global marketing strategies.

Competitor

A business or individual offering similar products or services in the same market as another business or individual.

Data Analysis

The process of systematically applying statistical and logical techniques to describe, summarize, and compare data.

Qualitative Research

An exploratory research methodology focused on understanding concepts, thoughts, or experiences rather than gathering quantifiable data.