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The value chain can be reconfigured by targeting non-traditional customer segments, such as non-believers for a church, or people who never normally use motorbikes for Harley Davidson
Risk Premium
The extra return expected by an investor for holding a risky asset instead of a risk-free asset.
Expected Return
The average return an investor anticipates on an investment which is uncertain, based on the probable returns.
States of Economy
The various conditions that can describe an economy, including growth, recession, depression, and recovery.
Probabilities
A measure of the likelihood that a certain event will occur, often expressed as a number between 0 and 1.
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