Reputation, Brand Name, Intellectual Property Rights, and Control Over an Installed

question 36

Multiple Choice

Reputation, brand name, intellectual property rights, and control over an installed base of customers are examples of:

• A)Key resources to win a standard war
• B)Key capabilities to succeed in a new market
• C)A list of desirable resources
• D)A list of capabilities that most large firms own

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Definitions:

Evolutionary Approach

A perspective in psychology and other fields that examines how evolutionary theory can explain human thoughts, behaviors, and emotions.

Personality Traits

Enduring characteristics or tendencies that define an individual’s behavior, thoughts, and emotions, contributing to their unique personality.

Genetic Encoding

refers to the biological process by which the information in genes is translated into the functional products, like proteins, that determine traits and characteristics of organisms.

Personality Characteristics

Traits and qualities that form an individual's distinctive character, such as openness, conscientiousness, extraversion, agreeableness, and neuroticism.