Reputation, Brand Name, Intellectual Property Rights, and Control Over an Installed

question 36

Multiple Choice

Reputation, brand name, intellectual property rights, and control over an installed base of customers are examples of:

• A)Key resources to win a standard war
• B)Key capabilities to succeed in a new market
• C)A list of desirable resources
• D)A list of capabilities that most large firms own

---

Definitions:

Types of Memory

The various forms in which the human brain can store information, typically classified as sensory, short-term (or working), and long-term memory.

Habituation

A psychological learning process wherein there is a decrease in response to a stimulus after being repeatedly exposed to it.

Dishabituation

The renewal of response or attention to a stimulus after habituation has occurred, typically due to the introduction of a new or changed stimulus.

Metamemory

Knowledge about memory.