A Product Innovation Diffuses

question 71

Multiple Choice

A product innovation diffuses:

• A)On the supplier side (integration into suppliers' value chain)
• B)On the supply side (imitation by competitors)
• C)On the demand side (adoption by customers)
• D)Answers b and c

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Definitions:

Quick Assets

Assets that can be converted into cash quickly without significantly affecting their value, such as cash, marketable securities, and accounts receivable.

Debt to Assets Ratio

A financial ratio that indicates the percentage of a company's assets that are provided via debt.

Current Liabilities

Liabilities due within a short period, typically less than a year, that are supposed to be paid out of current assets.

Debt to Equity Ratio

A financial ratio indicating the relative proportion of shareholders' equity and debt used to finance a company’s assets.