The Idea Behind Product Integrity Is That

question 64

Multiple Choice

The idea behind product integrity is that.

• A)All aspects of a product's impact on a customer must be consistent
• B)Differentiation can only be realized on a piecemeal basis
• C)External and internal integrity are the 'yin and yang' of successful product differentiation
• D)Quality differentiation requires quality marketing

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Definitions:

Human Resources

The department within an organization that handles recruitment, management, and direction for the people who work in the organization.

Tangible Assets

Physical and material assets owned by a business, such as machinery, buildings, and land, that have a quantifiable market value.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization.

Goodwill

An intangible asset that represents the value of a company's brand name, customer base, customer relations, employee relations, and any patents or proprietary technology.