In the Case of Consumer Goods

question 13

Multiple Choice

In the case of consumer goods:

• A)Value chain concepts are applicable, but with a much smaller probability of success
• B)No analytical tools are available
• C)Consumers are still involved in a chain of activities from research to consumption, particularly for durable goods, so value chain analysis can still be insightful
• D)Forget value chain analysis and use 'coarse marketing' techniques

---

Definitions:

Indifference Curve

A graph showing different combinations of two goods that provide the same level of utility or satisfaction to a consumer.

Utility

In economics, a measure of satisfaction, usefulness or value that an individual gains from consuming goods and services.

Consumption Bundle

A combination of goods and services selected by a consumer for personal use.

T-Shirts

A basic item of clothing characterized by short sleeves, generally made of cotton, and lacking a collar.