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On the Demand Side of Differentiation the Key Questions to Ask

question 8

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On the demand side of differentiation the key questions to ask about customers are what motivates them, and what criteria do they choose when selecting products

Discuss the psychological and neural processes involved in kinesthetic and vestibular senses.
Identify the physiological basis for disorders of the sensory systems and their perceptual consequences.
Understand the concept of bounded rationality and its impact on problem identification.
Recognize the effects of information overload on decision making.

Definitions:

Self-Determination Theory

A theory of motivation that emphasizes the role of innate psychological needs in the development of personal growth and psychological well-being.

Autonomy

The capacity to make an informed, uncoerced decision independently. In personal context, it refers to self-governance or the right to self-direct one's life.

Internal Motivation

The drive to act or behave in a certain way based on internal rewards or personal satisfaction rather than external pressures or rewards.

Behavioral Flexibility

The ability to adapt and adjust behavior in response to changing circumstances or environments.

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