On the Demand Side of Differentiation the Key Questions to Ask

question 8

True/False

On the demand side of differentiation the key questions to ask about customers are what motivates them, and what criteria do they choose when selecting products

---

Definitions:

Cognitive Processes

The mental actions or processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Minority Group

A social group that is differentiated from the dominant groups in a society, often by cultural, religious, or racial distinctions, facing varying degrees of prejudice and discrimination.

Personal Sense

The perception and understanding of oneself, including one's own identity, feelings, and experiences, forming an integral part of individual consciousness.

Hoffman's Theory

Refers to Martin Hoffman's theory on empathy and moral development, emphasizing the role of empathetic distress in the development of moral behavior.