Examlex
The difference between search goods and experience goods boils down to when a customer can ascertain the product's true attributes: on inspection, or only after experiencing the product
State-Dependent Memory
The phenomenon wherein information learned in a particular state of mind is more readily recalled when in the same state.
Levels-of-processing
A theory suggesting that the depth of mental processing affects memory; deeper processing leads to better recall.
Cerebral Cortex
The outer layer of the brain's cerebrum, involved in complex functions such as thought, language, and consciousness.
Short-term Memory
The part of the memory system where information is stored for a short duration, often considered to be about 20 to 30 seconds.
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