The Examples of Ikea and Southwest Airlines Illustrate

question 48

Multiple Choice

The examples of Ikea and Southwest Airlines illustrate:

• A)The power of brand as a factor of success
• B)The quality of the top management of these firms
• C)The power of advertising
• D)How a low-price, no-frills business strategy can still be combined with memorable (but very low cost) product differentiation

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Definitions:

Dialectical Reasoning

A method of argument for resolving disagreement that involves the exchange of arguments and counter-arguments, aiming to find the truth through reasoned discussion.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often leading to a solution but not always the optimal one.

Anthropomorphism

The attribution of human traits, emotions, or intentions to non-human entities, such as animals or objects.

Human Qualities

Characteristics or attributes considered unique or essential to being human, such as empathy, creativity, and the capacity for moral reasoning.