If Employees Are a Firm's Most Valuable Assets, How Can

question 19

Essay

If employees are a firm's most valuable assets, how can organizations keep them?

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Definitions:

Social Media Marketing

It’s the use of social media platforms to promote a product, service, or brand to a wider or targeted audience.

Traditional Text Pages

Web or printed pages that primarily consist of text content, as opposed to multimedia elements, used for information dissemination.

Digital Marketing

The marketing of goods or services using digital media, such as e-mail, websites, search engines, and social media platforms.

Reach

A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.