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If employees are a firm's most valuable assets, how can organizations keep them?
Pull Strategy
A marketing strategy that aims to create demand for products and services among consumers, in order to "pull" the product through the distribution channel.
National Magazines
Publications that are distributed across an entire nation, catering to a broad audience with varied content.
Word-Of-Mouth
The process of conveying information from person to person via oral communication, especially recommendations about products or services.
Consultative Selling
A sales approach focusing on creating value and trust with the customer, understanding their needs, and offering solutions to meet those needs.
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