Firms Such as Philip Morris, Coca-Cola, Harley Davidson, Johnson

question 44

Multiple Choice

Firms such as Philip Morris, Coca-cola, Harley Davidson, Johnson & Johnson, Google, UPS, and 3M are firms that:

• A)Illustrate the fact that even large firms can face law suits because of illegal or unethical behaviors
• B)Exhibit poor reputational assets
• C)Do not seem to possess many specific competencies
• D)Illustrate the value of intangible resources (such as reputation and brand name)

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Definitions:

Contend

To strive in opposition or against difficulties; to compete or argue.

Mowrer's Two-Factor Theory

Mowrer's Two-Factor Theory is a psychological theory that integrates classical conditioning and operant conditioning to explain the development of phobias and anxiety.

Avoidance

A behavioral response aimed to prevent an unpleasant outcome or stimulus, often developed as a coping mechanism in both humans and animals.