Segmentation Is a Process Through Which

question 30

Multiple Choice

Segmentation is a process through which:

• A)One can assess the strengths and weaknesses of any firm in its market
• B)Industries are divided into specific markets
• C)Markets are divided into specific products
• D)Product combinations are matched with buyers' tastes

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Definitions:

Green Light

A signal used in traffic lights indicating the permission to go or proceed.

Conditioned Responses

Learned reactions or responses to certain stimuli that occur as a result of conditioning, such as in classical and operant conditioning.

Garcia

A reference likely to John Garcia, known for his research on taste aversion learning showing that an organism can learn to avoid a substance after a negative experience.

Operant Conditioning

An approach to learning where behaviors are influenced to be repeated or not through the administration of punishments and rewards.