The Question "What Do Customers Want

question 40

Multiple Choice

The question "What do customers want?":

• A)Is not relevant because customers will show their preferences through their behavior
• B)Must be asked by managers, and an accurate answer obtained and understood, since it's the driving force behind generating profit.
• C)Can be addressed by an extremely good Market Research company.
• D)Is best answered by ensuring that certain managers are educated in Marketing.

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Definitions:

Face Value

The nominal or dollar value printed on a security or a financial instrument, such as a bond or stock, representing its legal value.

Maturity Value

The amount to be received at the maturity date of an investment, typically the principal plus interest.

Note Duration

The term or length of time until a promissory note, bond, or other financial instrument reaches its maturity date.

Interest Rate

The percentage of a loan amount charged by the lender to the borrower for the use of assets, typically expressed on an annual basis.