Examlex
To understand the effect of the external environment, one must be able to rank the factors in order of importance.
Franchisee
An individual or company that is granted the license to do business under the franchisor's trademark, brand, and business model.
Capital Costs
Expenses incurred to create, purchase, or improve fixed assets such as buildings, machinery, and equipment, considered long-term investments.
Return on Marketing Investment
A measure used to evaluate the efficiency and profitability of investment in marketing, calculated by dividing the profit generated from marketing by the cost of the marketing efforts.
Gross Margin
The difference between revenue and cost of goods sold, expressed as a percentage of revenue, indicating the financial health and efficiency of a company's core activities.
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