In a Broad Sense, Creating Value Includes Two Elements

question 54

Multiple Choice

In a broad sense, creating value includes two elements:

• A)Create value for stakeholders, and then translate this value into low price for customers
• B)Create strong customer loyalty, and then to progressively increase prices, thereby creating extra value
• C)Create value for customers, and then extracting some of that customer value as profit
• D)Create value for customers, and extract some of that customer value through strong motivation of employees

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Definitions:

Stakeholder Assessment

The evaluation and analysis of the interests, influence, and implications for individuals and groups that have stakes in the activities of an organization.

Green Marketing

Marketing efforts designed to promote products and services based on their environmental benefits.

Strategic Environmental Audit

A systematic evaluation of how well an organization is performing with respect to managing environmental risks and opportunities.

Communication

The process of exchanging information, ideas, thoughts, and feelings between people through speaking, writing, or other mediums to convey messages effectively.