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Although common wisdom would assume that superior technical competencies, i.e. skills in your field, are the main determinant of personal success, the example of artist Madonna seems to challenge this assumption. Why?
Franchise Agreement
A legal contract whereby a franchisor allows a franchisee to use its business model and brand for a specified period in exchange for a fee.
Franchisee
An individual or company that has obtained the rights to use a brand's name, products, and processes to sell goods or services.
Direct Investment
The purchase of a substantial stake in a foreign company or the establishment of business operations in a foreign country, such as a factory or other facility.
Greatest Potential Risk
Refers to the highest level of uncertainty or danger that could impact the success or existence of a project or investment.
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