An Implicit Service Implies Psychological Benefits That the Customer May

question 14

True/False

An implicit service implies psychological benefits that the customer may sense only vaguely.

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Definitions:

Learning

A relatively permanent change in behavior (or behavioral potential) due to experience.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that unconditionally—naturally and automatically—triggers a response without prior conditioning.

Unconditioned Response

In classical conditioning, the automatic and natural reaction elicited by the unconditioned stimulus.