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Three Fast-Food Chains Are Discussed in the Text

question 16

Essay

Three fast-food chains are discussed in the text.McDonald's traditional process is make-to-stock; Wendy's has a make-to-order process and Burger King has a process which is a hybrid of the other two.Discuss
the advantages and disadvantages of each of these approaches.Why do you suppose that each of these approaches can survive in the fast food industry?


Definitions:

Market Decline Curve

Graphical representation that shows the decrease in demand or value of a market or product over time.

Equilibrium Points

The state in a market where supply equals demand, and there is no incentive for price or quantity to change.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, leading to market equilibrium.

Supply and Demand

The basic economic principle where the quantity of goods supplied equals the quantity of goods demanded at a specific price point.

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