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Three fast-food chains are discussed in the text.McDonald's traditional process is make-to-stock; Wendy's has a make-to-order process and Burger King has a process which is a hybrid of the other two.Discuss
the advantages and disadvantages of each of these approaches.Why do you suppose that each of these approaches can survive in the fast food industry?
Delivery Schedule
A detailed plan specifying the timing and sequence for the distribution or arrival of goods and services.
Stimulus-response Model
A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.
Buyer Behavior
The study of how individuals make purchasing decisions and the factors influencing their choice of products or services.
Consumer Trends
Patterns or preferences in consumer behavior that indicate the direction in which the demand for products or services is moving.
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