Examlex
Which of the following is not an important concept in TOC?
Homogenous Marketing
A marketing strategy where a company treats the market as a uniform entity by offering the same marketing mix to all consumers.
Psychographic Segmentation
Psychographic Segmentation is a marketing strategy that divides consumers into sub-groups based on shared psychological characteristics, lifestyles, or interests.
Reciprocity
An exchange where two parties provide mutual benefits or favors to each other, often fostering cooperation and positive social behavior.
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