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Explain the role that "order qualifiers" and "order winners" play as the interface between marketing and operations.
National Market
A domestic marketplace where goods and services are bought and sold within a country.
Multidomestic Strategy
A business strategy that involves a company adapting its products and marketing strategies to each country it operates in, treating each market as distinct.
National Market
A market that spans an entire country, encompassing all the geographical areas in which a product is sold.
Treated Equally
The principle or practice of giving the same treatment, opportunities, and respect to all individuals, regardless of differences.
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