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Scanner data gathered from various supermarket chains were merged with data from the travel industry (e.g., airlines, hotels, etc) into one data warehouse. Below is a list of a few variables for which data were collected. On the line to the right, indicate whether the variable is transactional (T) or demographic (D).
1. Amount spent on organic food products____
2. Number of international flights taken annually____
3. Age______
4. Types of eco-friendly products purchased__________
5. Occupation______
Variable Cost
A cost that changes in proportion with the level of output or activity.
Fixed Costs
Business expenses that remain unchanged regardless of the level of production or sales activities, such as rent, salaries, and insurance.
Breakeven Volume
The quantity of output or sales at which total revenues equal total costs, resulting in no profit or loss.
Sales Revenues
The total amount of money generated from sales of goods or services by a company before any expenses are subtracted.
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