Two of the Questions Asked in the Survey of Customers

question 28

Essay

Two of the questions asked in the survey of customers are shown below.
• Given the prevalence of identity theft, are you reluctant to provide credit card
information online to purchase items from the gift shop?
• Are you confident that any information you provide to our online store is
secure?
A. Are these questions valid (appropriately worded)? Explain.
b. Which question is more neutral? Explain.

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Definitions:

Operant Conditioning

A training approach in which a behavior's force is adjusted by either reinforcing or punishing.

Lack of Generosity

A behavior or attitude characterized by unwillingness or hesitation to share with others or contribute to their well-being.

Punishment

A consequence that reduces the likelihood of a behavior being repeated, often used in behavior modification strategies.

Reinforcement

In behavioral psychology, a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.