Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 19

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September 2013. Based on their response to the question "What is your motive for
Shopping late in the season?" which of the following would be an appropriate method for
Displaying the data shown in the table? $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$

• A) Contingency table.
• B) Pie charts.
• C) Segmented bar chart.
• D) Side by side bar chart.
• E) All of the above.

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Definitions:

Blade Length

The measurement of a blade from its tip to the start of the handle or hilt.

FAB Statements

Marketing messages highlighting the Features, Advantages, and Benefits of a product or service to persuade potential buyers.

SELL Sequence

A sequence of things to do and say to stress benefits important to the customer: show the feature, explain the advantage, lead into the benefit, and let the customer talk by asking a question about the benefit.

Close

The final step in the sales process where the salesperson secures agreement from the customer to proceed with the purchase.