Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 13

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September 2013. Based on their response to the question "What is your motive for
Shopping late in the season?" which of the following would be appropriate method(s) for
Displaying the male only data shown in the table? $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$

• A) Contingency table.
• B) Pie chart.
• C) Segmented bar chart.
• D) Side by side bar chart.
• E) All of the above.

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Definitions:

Late Majority

A classification in the technology adoption lifecycle representing consumers who adopt new technology or innovations after the average member of the population.

Adopters

Individuals or entities that begin using a new product or technology, often categorized by their willingness to embrace new innovations.

Cultural Values

The core principles and ideals upon which an entire community exists and operates, which influence behavior, preferences, and norms within that society.

Progress

Forward movement towards a desired goal or improvement, often measured by milestones or achievements.