Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 19

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September 2013. Based on their response to the question "What is your motive for
Shopping late in the season?" which of the following would be an appropriate method for
Displaying the data shown in the table? $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$

• A) Contingency table.
• B) Pie charts.
• C) Segmented bar chart.
• D) Side by side bar chart.
• E) All of the above.

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Definitions:

Psychiatrists

Medical doctors specialized in the diagnosis, treatment, and prevention of mental, emotional, and behavioral disorders.

Relative Homogeneity Effect

The perception that out-group members are more similar to one another than in-group members, often leading to stereotyping.

Implicit Association Test

A psychological test designed to reveal underlying biases by measuring the speed of association between concepts and evaluations.

Controversial Testing Procedure

A testing method that has sparked debate or disagreement regarding its ethics, reliability, validity, or interpretative value.