Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 38

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers from 2009 to 2013. The results are displayed in the segmented bar chart below. Which of the
Following statement(s) is (are) true?

• A) A smaller percentage of shoppers over the past 5 years are undecided about shopping On "Black Friday".
• B) In 2013, there was an increase in Very likely to shop on "Black Friday" over 2012.
• C) From 2011 to 2013, there was a decrease in Not at all likely to shop on "Black Friday".
• D) A greater percentage of shoppers over the past 5 years are at least somewhat likely to Shop on "Black Friday".
• E) The segmented bar chart is not appropriate for these data.

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Definitions:

Counterconditioning

A behavior therapy technique where a maladaptive response to a stimulus is replaced with a more desirable one.

Paradoxical Intentions

A therapeutic technique where clients are advised to intentionally engage in or exaggerate the behaviors or thoughts they wish to eliminate, leading to awareness and change.

Implosion

A psychological therapy technique where a person is intensely exposed to their fears or traumas in their imagination to reduce the related anxiety.

Reactive Inhibition

A psychological process where a previously learned response decreases in strength or frequency due to the repeated presentation of a stimulus, leading to fatigue or boredom.