Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 17

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers from in 2013. $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$ What percentage of those who thought that better discounts were available on "Black
Friday" were female?

• A) 81.3%
• B) 33.3%
• C) 11.1%
• D) 47.2%
• E) 23.5%

---

Definitions:

Stepwise Regression

A method of regression analysis that involves automatically adding or removing variables to determine the best model based on some criterion.

Independent Variable

A variable in an experiment or model that is manipulated to observe its effect on a dependent variable.

Dependent Variable

The variable in an experiment or study that is affected by changes in the independent variable, representing the output or outcome.

Dummy Variables

Variables created to represent categorical data with two or more categories by assigning binary values (0 or 1), allowing them to be used in regression models.