Data Gathered from Home Improvement Retailers (E

question 4

Multiple Choice

Data gathered from home improvement retailers (e.g.Lowe's, Home Depot, etc.) and publishing companies (magazines, books, etc.) were merged into one data warehouse.
Below are some of the variables for which data were collected.Which is/are
Transactional?

• A)Annual expenditures on garden supplies.
• B)Number of children in household.
• C)Household income.
• D)Both A and B

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Definitions:

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.

Perceptual Map

A visual representation of how consumers perceive and position products, brands, or companies relative to each other, typically based on important attributes.