Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 65

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the
Viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late
Evening news on this local CBS station.
What is your decision if α = 0.01?

• A) Fail to reject the null hypothesis and conclude about 41%.
• B) Reject the null hypothesis and conclude different from 41%.
• C) Fail to reject the alternate and conclude different from 41%.
• D) Reject the alternate and conclude it is 41%.

Understand the foundational concepts and debates in psychology, including the nature-nurture issue.

Recognize the various specializations within psychology and their unique perspectives on behavior and mental processes.

Identify the historical milestones and key figures in the development of psychology as a discipline.

Acknowledge the role of biological factors in psychology, as explained by biopsychologists or behavioral neuroscientists.

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Definitions:

Total Output

The total quantity of goods and services produced within an economy at a given overall price level and within a specified period.

Equilibrium

A state in which market supply and demand balance each other, and, as a result, prices become stable.

Aggregate Demand

The aggregate need for every good and service within an economy, measured at a certain fixed price level during a specific time frame.

Aggregate Supply

Aggregate supply is the total supply of goods and services that firms in a national economy plan on selling during a specific time period, under a given price level.