Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 44

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the
Viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late
Evening news on this local CBS station.
What is the null hypothesis?

• A) p = 0.36
• B) p = 0.41
• C) p ≠ 0.36
• D) μ = 0.41

---

Definitions:

Indirect Method

A way of preparing cash flow statements where net income is adjusted for non-cash transactions, deferrals, and accruals.

Direct Method

An approach to preparing the cash flow statement where actual cash flows from operating activities are disclosed, as opposed to the indirect method which adjusts net income for non-cash transactions.

Operating Activities

Activities related to the core business functions of a company, including production, sales, and delivery of services, as reflected in its cash flow.

Accrual Basis

An accounting method where revenue and expenses are recorded when they are earned or incurred, regardless of when cash transactions occur.