Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 65

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the
Viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late
Evening news on this local CBS station.
What is your decision if α = 0.01?

• A) Fail to reject the null hypothesis and conclude about 41%.
• B) Reject the null hypothesis and conclude different from 41%.
• C) Fail to reject the alternate and conclude different from 41%.
• D) Reject the alternate and conclude it is 41%.

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Definitions:

Common-Size Statement

A financial statement in which each line item is expressed as a percentage of a significant total, facilitating comparison.

Comprehensive Income

The change in equity of a business enterprise during a period from transactions and other events from non-owner sources. It includes all forms of earnings and gains or losses.

Accounts Payable Turnover

A financial metric that measures the rate at which a company pays off its suppliers.

Days' Sales

A financial metric that measures the average time it takes for a company to turn its inventory into sales.