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i. A forecast is considered necessary in order to have the raw materials, production facilities, and
Staff available to meet estimated future demands.
ii. One component of a time series is the secular trend that is the smooth movement of a series over
A short period of time, such as a few months or quarters.
iii. Many business and economic time series have a recurring seasonal pattern.
Geographic Segmentation
Segmentation that divides markets into groups such as nations, regions, states, and neighborhoods.
Customer Lifestyles
refers to the way a customer lives, including activities, interests, opinions, and demographic characteristics, and how these factors influence their buying behavior.
Population Shifts
Changes in the size, location, age, or composition of a population over time.
Substantial
Of considerable importance, size, or worth; something that is significant or heavily built.
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