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i. Using the ratio-to-moving-average method, dividing the actual sales for a month by the typical
Seasonal for that month results in a figure that includes only trend, cycle and irregular fluctuations.
This procedure is called deseasonalizing the sales.
ii. The reason for deseasonalizing a sales series is to remove trend and cyclical fluctuations so that
We can study seasonal fluctuations.
iii. Knowing the seasonal pattern in the form of indexes allows the retailer to deseasonalize sales.
Observing Others
The act of watching the behaviors, actions, or reactions of individuals or groups to learn, analyze, or make inferences about them.
Unlearned Response
A natural, innate reaction to a stimulus that occurs without the need for prior experience or learning.
Classical Conditioning
A learning process that pairs a neutral stimulus with an unconditioned stimulus to trigger an involuntary response.
Desensitization
The type of sensory adaptation in which we become less sensitive to constant stimuli. Also called negative adaptation.
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