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The Consumer Price Index was 122.8 (2002 = 100) for Canada All Items in 2013, what was the
Purchasing power of the dollar?
Cost-Effective
An action or strategy that provides the best possible outcome or value for the amount of money spent.
Print Advertising
A form of marketing communication that uses physically printed media, like newspapers and magazines, to reach target audiences.
Narrowcasting
A marketing strategy that targets a specific or niche audience, as opposed to broadcasting to a wider, general audience.
General-Interest Publications
Magazines, newspapers, or online content aimed at a broad audience, covering a wide range of topics rather than focusing on niche interests.
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