I for a Contingency Table, the Expected Frequency for a Cell

question 71

Multiple Choice

i. For a contingency table, the expected frequency for a cell is found by dividing the row total by the
Grand total.
ii. The claim that "male and female University of Toledo students prefer different parking lots on
Campus" is an example of a chi-square null hypothesis.
iii. For contingency table analysis using the chi-square test, multiplying the number of rows minus 1
By the number of columns minus 1 will give you the degrees of freedom.

• A) (i), (ii), and (iii) are all correct statements.
• B) (i) and (ii) are correct statements but not (iii).
• C) (iii) is a correct statement but not (i) or (ii).
• D) (ii) and (iii) are correct statements but not (i).
• E) (i), (ii), and (iii) are all false statements.

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Definitions:

Scarcity Principle

A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.