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i. If we are studying the relationship between high school performance and college performance,
And want to predict college performance, high school performance is the independent variable.
ii. A financial advisor is interested in predicting bond yield based on bond term, i.e., one year, two
Years, etc. The dependent variable is bond yield.
iii. The variable used to predict the value of another is called the independent variable.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a pause, without the need for further conditioning.
Rational Appeal
A persuasive technique that uses logical arguments and factual evidence to convince the audience.
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.
Fear Appeal
A persuasive communication strategy that uses the threat of negative consequences to influence behavior.
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