Data Is Collected from 20 Sales People in Order to Verify

question 120

Multiple Choice

Data is collected from 20 sales people in order to verify that the more contacts made with potential
Clients, the greater the sales volume. The Excel printout is shown below.
This model predicts that with 25 sales contacts, sales will be:

• A) $49 576.
• B) $42 022.
• C) $190 843.
• D) $19 429.
• E) $16 605.

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Definitions:

Jury Tests

Research methods involving groups of people who evaluate a product, service, concept, or advertising campaign before it is launched to the public.

Advertising Strategies

Planned approaches used by businesses to communicate with consumers, promote products, and achieve marketing objectives.

Pretests

Tests conducted before an advertisement is placed in any medium to determine whether it communicates the intended message or to select among alternative versions of the advertisement.

Advertisements

The activity or profession of producing information for promoting the sale of commercial products or services.